By Editor-in-Chief Giselle Trujillo

June 3, 2014


Ok, as you already know that I LOVE SHOES!  So... I could not resist, I had to go to the FFANY shoe show this month to see what’s happening and meet some new brands.  I was excited for so many reasons, for one, i got to see some of my industry friends and check out the new shoes and brands to the marketplace.


I came across some really great new brands that I want to share with you and my prediction for these brands is that they will be very successful, and you will see why.  These brands are very unique and all offer something revolutionary and special to the footwear industry.  Of course I love almost all shoes, but these brands really caught my eyes with their styles and quality.  Enjoy!


Peace, Love & Hugs!



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SALVATORE FERRAGAMO

Salvatore Ferragamo is not just a name behind a brand, it’s a Ferragamo family owned business till today.  The Italian footwear designer Salvatore Ferragamo was born in Bonito, Italy in 1898.  Ferragamo was the founder of the Salvatore Ferragamo brand and company.  Ferragamo started making shoes for his sisters since the young age of nine,  at that time he was certain about what he wanted to do with his life.   This is what motivate him to emigrate to Boston, Massachusetts then California in 1914.   In 1923 he opened his first shop called Hollywood Boot Shop where he made shoes for notable movie stars and his shoes appeared in many silent films as well.  A few later in 1927, he moved to Florence, Italy and opened a shoe shop there.   However, during the great depression, Ferragamo filed for bankruptcy in 1933, by 1938 he was in a great position to purchase one of the greatest palaces in Florence, the Palazzo Spini Feroni, the very palace that till today is his flagship store and Ferragamo museum.  Ferragamo was more than a designer, he a was an innovator, during the war times when steel and leather were a bit scarce, Ferragamo found other creative solutions  such as making cork wedges and platform shoes with non common materials such as fish skin, wire, raffia, candy wrappers cellophane ad hemp.    Many of his elevated shoes were Egyptian artifact inspired.  In 1947 he was honored with the prestigious Neiman Marcus Fashion Award for a he produced called the invisible shoe made from nylon strands.  ways World War II came to an end and the company was on it’s way to success, expanding and producing 350 hand-made pairs of shoes  a day.    Unfortunately, Ferragamo died in 1960, leaving behind his wife Wanda and their five children, they own the company, Wanda died in 2006, the company is still family owned.   The brand offers high quality luxury goods.  Ferragamo designed thousands of shoes and amongst them, a few styles that are still iconic today,  proving to maintain that same integrity Ferragamo has for his shoes.   After 80 years, Salvatorre Ferragamo remains one of the most respected brands in the world.   Ferragamo shoes are beautiful, unique and elegant no matter what style.


www.ferrgamo.com

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AWESOME NEW

SHOE BRAND

COMING TO THE U.S.A.THIS YEAR!

By Giselle Trujillo, June 2014


Exciting news for you my shoeholics! 


Established shoe brand “COOLWAY” from Spain is going to join the American marketplace in just a few months.  The brand is currently successfully selling their shoes at an international level.


COOLWAY is a brand that delivers some beautiful fun stylish shoes for men and women, that are made to comfort your feet and best of all.... this company had all consumers types in mind,  because the prices for COOLWAY shoes are very affordable. 


The shoes are produced with quality materials and great color selections that appeal to all age groups.    A very cool company, we wish them great luck and when I get my pairs, I will be the first to post them here.


In case you are not in the USA, you can find COOLWAY shoes in the following countries or click on following link:


http://www.coolway.com/html/LocalizadorTiendas.aspx


Belgium

Bulgaria

Denmark

France

Germany

Greta Britain

Ireland

Israel

Italia

Japan

Mexico

Norway

Poland

Portugal

Spain

Sweden

Switzerland

Slovakia

Turkey


COOLWAY shop:

http://www.coolway.com/html/chica.aspx?page=1


FYI, when you get your pair, COOLWAY has a really cool contest MYCOOLWAYLOOK page, take some great photos and submit them directly tot he company via the following link & good luck, i hope you win:

http://www.coolway.com/html/Look.aspx

GISELLE’S COOLWAY SELECTION

Very cool shoes, a you can see COOLWAY carries full range of styles and beautiful prints.   Now.... go explore your styles.

www.coolway.comhttp://www.coolway.com/html/inicio.aspx
http://www.cesare-paciotti.com/en/#.U2JqVWRDsRg

Kate Spade

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Tribeca

GISELLE’S

Shoes Diary

FFANY SHOE SHOW - JUNE 2014 - highlights

Some of the industry finest Danny Lakin from B&STA, Scott Home & Luis Mascarenhas from COOLWAY shoes. 

http://www.coolway.com/html/inicio.aspx

4 AMAZING NEW BRANDS,  THAT I LOVE AND WE WELCOME TO AMERICA

http://www.tickettotimbuktu.com/
http://www.rollienation.com/
http://www.rhumellusa.com/

COOLWAY, for men and women is a very cool shoe brand from Spain joining the American ftoowear industry.   COOLWAY shoes are produced of high quality materials, classic styles and will be selling at great price points affordable to consumers.  COOLWAY offers styles from sandals to sneakers, a brand that is extremely successful in Europe and Mexico.

www.coolway.com

TICKET TO TIMBUKTU, a beautiful new brand from India offering high quality handmade shoes with exotic colors and embroidery for women.  A brand who prides on implementing historical craftsmanship onto every shoe made.  When i spoke to TICKET TO TIMBUKTU’s Founder and designer Neena Gupta Rath, she explained the different meanings of the pattern work of her shoes and that every shoe that is sold, the company sends a book to that village, in efforts to empower the children with literature and education.  Watch the video below to learn more.  

www.tickettotimbuktu.com

ROLLIE, a funky cool lightweight brand with a sense of humor from Australia, offering high quality shoes with great prints, funky textiles and fun colors. The shoes are unisex and when I spoke to ROLLIE’s founder and designer Vince Lebon, he shared with me the beginnings of his creations.  Check out the video below to find out more.

www.rollienation.com

RHUMELL, an established International brand from Indonesia entering the American marketplace.  Thus Rhumell concentrates on casual sports shoes for both men and women, the men’s line is much stronger delivering some really unique and cool sneakers.  What really caught my eyes was the construction of their shoes uppers , that carry really unique embroidered and prints with great colors, they also include an additional removable insole with every pair of a different color.  They also have the I CARE program, with each purchase they give back a pair to the orphanage and poor children around the world.

www.rhumellusa.com

NOMAD FOOTWEAR is about fun, fun, fun, they have the coolest cowboy rain boots, yes, cowboy boots you can wear in the rain, I also love their regular artist designed rain boots, those are soooo awesome, they carry some fun shoes styles also.  Besides... this was the most energetic booth of the shoes, thanks to Pete Julienne, the companies Director of sales and marketing.   Thank you Pete, you are awesome!

www.nomadfootwear.com

FUN AMERICAN HOT SELLING SHOE BRANDS

Y-R-U shoes, the funnest crazy wild styles for the adventures and bold!This company means different, they have these really cool clear shoes that you can stuff with anything you want depending on your mood, your secret compartment for candies, make-up, money, whatever fits.  NOw, that’s revolutionary!  They also have these really funky platform shoes i am crazy over, FUN! FUN! FUN!

www.y-r-u.com

JOY&MARIO, shoes for men and women.  This  company impressed me with their creative styles of espadrilles, by far JOY&MARIO  have the largest espadrilles collection and style variations with high quality European fabrics.   I sat down with Doug Chandler territory manager for the company and he showed me some new styles coming in later on and let me tell you, they are freaking fun and trendy.

www.joyandmarino.com

IPROMISEU & SHOE REPUBLICA, really made some cool styles this year.  I love the magazine printed booties with platform and the low tops.  Very cool, they definitely have produced a larger selection of printed magazine uppers. The brands offer some very cool styles of sky-high platforms.

www.shoerepublica.com

MORE SHOW HIGHLIGHTS

PUNTAPIE, I honestly love these sneakers, they brought me some nostalgia.   Besides............

PUNTAPIE has the youngest CEO.

2568, Lovely boot, I love it!

2568, Lovely boot, I love this bootie also!

KLUB NICO, beautiful sandals, i love these. 

KLUB NICO,.  These are great.  I love these booties.  Beautiful!

LOLA CRUZ, Gorgeous shoes, I love this brand.

LOLA CRUZ, Fun, stylish and elegant.

BRONX, i love these booties, so stylish yet so simple and comfortable.

BRONX, another cool bootie, this is a great brand that has been around for a while.

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    NEXT SHOW JUNE 16 - 17, 2014

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JUNE 16-17, 2014 
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Register today at.... 
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BERNIE MEV shoes, the funkiest in the comfort footwear department, this is a fun and revolutionary with their rubber, elastic and flexible materials, they have great styles and are comfortable on your feet.  BERNIE MEV are the originals of this style of shoes, don’t be fooled, the BERNIE MEV brand quality does not compare.

www.berniemev.com

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COOLWAY SHOES, FROM SPAIN