Style has no price tag: Those who have it make the low look high and the high look cool.

We believe a well dressed woman with nothing to say is just a mannequin with DNA.

We believe it's not your personal style if it belongs to your stylist.

We believe in fashion and all its glorious paradoxes: smart and superficial; exclusive and inclusive; fun and serious; art and commerce.

We believe clothing without accessories is like a party with no cake.

We believe in beauty, as both a science and an art.

We believe age-appropriate fashion isn't appropriate at any age.

We believe in the fantasy of a glamorous life - and the reality of simply getting through the day.

We believe in those who take issues more seriously than themselves.

We believe in cute, smart guys who make us laugh.

We believe neurotic behavior should be embraced and explored.

We believe a fashion magazine should be more than a socialite scrapbook or celebrity shopping ledger.

We believe cool is elusive and yet never to be chased.

We believe in celebrating your sex appeal without letting it consume you.

We believe the right pair of shoes can change your life - or at least make your day.

We believe getting dressed should be an adventure, not a chore.

We believe in the old guard, the new guard, and the avant-garde.

We believe in ELLE.




Giselle Trujillo is a writer, artist and entrepreneur with a revolutionary mind.  Giselle began her career in the entertainment and fashion industries since 19 years of age.  In 2001, Giselle began her entrepreneurship.    By 2003, Giselle and then business partner owned a

fashion company.  Giselle was given a scholarship by 210 Footwear Foundation to attend Ars Sutoria in Milan, Italy to study the art of bespoke shoes.  Instead, Giselle, a self taught fashion footwear designer decided to leap into the business of fashion footwear & accessories by submitting her designs to shoe factories in Turkey, China, India, Thailand, Brazil & Mexico.  Giselle mentioned that she would call every shoe store in the USA, including Alaska, booking meetings and modeling her own shoes.  Her day to day responsibilities besides head designer were, CEO, sales and supply chain management for 1AM Fashions, Ltd.   Their in-house brand BILLIE-JEAN was shortly gaining a buzz in NY & NJ, Casual Friday’s men’s shoe brand was interested in hiring her as a designer, she even received a purchase order from Nordstrom.   2006 the partners decided to part ways and Giselle took a pause from all industries.  In 2008, Giselle decided to achieve her goals implementing new cutting edge ideas, she incorporated, began making bespoke fashion accessories, while nurturing her Electronic Magazine and music business.  “I love nurturing my projects and not afraid of growing gradually and steady, while i gain the respect and loyalty of those who really understand and believe in what i am doing.”

Visit ABOUT US to learn more about Giselle.